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ASK YOUR CAPTAIN (askyourcaptain.com) "Repetition Breeds Believability ... and Believability is What Sells Products" POSITIONING It’s no secret …it is almost impossible to find what you’re looking for on the internet unless you actually have the web address of the site you are looking for in hand. The search engines (Google, Yahoo, MSN, etc.) will return the search results back to the consumer based on a number of factors which none of them involve the consumer! These results on the first two or three pages are based on which website pays to be there; which ones have the best descriptions and “tags” within their website programming code; and how the search engines such as Google give priority to which websites have a “link” established from other prominent websites. Not a good situation for the typical small boating and Sportfishing equipment manufacturer, not a good situation for the consumer trying to just easily find the information they want. Ask Your Captain (askyourcaptain.com), was designed as an online resource for the affluent Yachting and Sportfishing enthusiast that would rather spend their time on the water enjoying their passion rather than sitting behind a computer screen getting frustrated. Currently our database has over 6500 links (and growing rapidly) to other Yachting and Sportfishing websites such as boat manufacturers, equipment, exotic destinations, tips and articles, and one of the best sources for marine weather on the internet. Our users are able to rapidly find what they’re looking for. In addition, we are offering fresh content such as articles, videos, tips, and news to keep our users coming back.
MARKET OVERVIEW Angling is the number one participatory sport in the United States today. According to the National Survey of Fishing, Hunting and Wildlife, 9.4 million anglers enjoyed salt water fishing on 87 million trips, totaling 103 million days, spending over $8.1 billion on trips and equipment. According to a 2005 Medelsohn Affluent Survey, the millionaire boat owners market as a group has assets totaling $3.8 trillion (excluding their homes), $2.1 trillion in real estate holdings, and $1.1 trillion in securities.
AUDIENCE The Millionaires boat market can be broken down between two distinct groups - Luxury Yachting, and Saltwater Sportfishing. Both markets offer a wide array of diverse marketing potential for advertisers hoping to tap into these affluent buyers of products and services. They are Corporate Officers, Business owners, the retired, and the wealthy. Most of all, they are decision makers that are not afraid to spend money. Showboats International (an affluent Curtco Media publication), reports that the typical yachting enthusiast has an income of over $214,000 per year, and an average networth of $2.4M. The average value of the yachts owned is $640,000, and they travel an average of 7 trips per year domestic and foreign with 60% taking cruise ship vacations. According to Sportfishing Magazine (a Primedia publication), the typical Sportfishing enthusiast is male, averaging 48.5 years of age, predominately college educated (74.4%) with an average household income of $177,000 and an average net worth of $1.31 million. He owns a boat (76.9% own a boat that costs an average of $70,000). He fishes an average of 6.6 days per month with an average 24.2-year history of saltwater angling. He is extremely computer-savvy, using computers both at work (79.8%) and at home (28.5%) and has accessed the Internet an average of 94.1% in the past 30 days in search of information and products on fishing, boating, travel and marine accessories. Many individuals will charter trips in search of species from the Florida Keys to Mexico, the Caribbean and Bahamas to other destinations in Central America and around the world.
WEB ADVERTISING "Repetition Breeds Believability ... and Believability is What Sells Products" Advertising 101 has taught us that the consumer needs to see some form of advertising media an average of 5-times before they inquire about the product or service and then purchase. Our design team went to great lengths to provide our advertisers with a multiple advertising approach so our users will be repeatedly hit with the advertiser’s message throughout the site ... NOT just once like most sites! Currently, we have over 40-categories offering more than 200 primary advertising opportunities as our users search the categories and indexes as well as view our content, not to mention an additional 300 secondary locations (the search results pages) to spread your message. In addition, we are encouraging a larger size ad, so they stand out to the audience you are trying to attract with your message. Our sites official launch was December 7, 2006. We have an aggressive plan to get the message out about our site. As our user group grows and the word spreads, we are committed to having one of the most visited websites for affluent Yachting and Saltwater Sportfishing enthusiasts! OUR ADVERTISING PROGRAM IS BEING REVAMPED AT THIS TIME. CHECK BACK IN THE FUTURE. RATES - Introductory Offer (This Site Has Been Designed to Expand to Over 500 Advertising Slots) "Repetition Breeds Believability ... and Believability is What Sells Products"
For more information contact Gary W. Lavallee, President of the Intercoastal Media Group, LLC. , Contact Us Here We're Building Viewership Fast!
Intercoastal Media Group, LLC Gary W. Lavallee, President Jupiter, Florida  |
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